Advice and answers from the Conversific Team

Peter Meleska
Written by Peter Meleska

Connecting Google Ads to Conversific


You are going to need to link your Google Ads account to your Google Analytics account in order to use Conversific's Google Ads report.

What is a Google Ads account and how can I get one?

First things first, you have to have a Google Ads account. If you don't have an account create one.

In this guide I won't go into details about how to do that. Here is an article you can read on the topic or you can find tons of related guides, articles, tips and tricks, etc. by the power of a simple Google search.

What is a Google Ads account?

It used to be called Google Adwords, you may know it by this name. These are two different names for basically the same thing.

Google Ads is another one of Google's free (the account creation is free, but you need to pay for the service) services. 

What can I do with a Google Ads account?

Google Ads can be used for Google Search Advertising / Marketing. (This is where the name comes from)

By it's help you can create Google Search entries which show up at the top of a search page for a specific search term / keyword. They look like these:

How can I connect Google Ads to Conversific?

You need to connect Google Ads as a data source to Conversific, if you would like Conversific to analyze your Google Ads data.

However, this data source is a bit different, because you do not need to separately connect it with Conversific,instead you need to link your Google Ads and Google Analytics accounts together.

Don't worry. It's quite simple.

To link Google Ads and Google Analytics, you’ll need administrative access to a Google Ads account and “Edit permissions” to a Google Analytics account. 

This means that either the Google Analytics account, Google Ads account is part of the same Google Account (email address), or you have previously shared access to one and other. 

If you conform to the above criteria you are good to go. Below you can find the steps of connecting Google Analytics to Google Ads:

How to Link Google Ads to Analytics

Open Google Analytics and navigate to the Admin page by clicking on the small cogwheel icon in the bottom left corner.

Cool. Now, navigate to the second column, the property level and click on Google Ads linking.

Click on New Link Group

Select the accounts you want to link

Enter your Link Group Title

Switch on all sites where you want Ads data

Click link accounts

Help me! Something is wrong. I can't do this.

If you have stuck somewhere, first, try to troubleshoot things by using this guide.

If you still have trouble connecting these two together send an email to help@conversific.com and our wonderful staff is going to assist you.

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