This report will give you every valuable information about your orders (yes, you guessed it) and everything that's connected to an order that could be interesting for you like most preferred order times or order value distribution.
We'll go through everything in detail, but first let's see how the main dashboard looks like.
Main Dashboard
KPIs present
You are probably already familiar with most of these, but let's see what and how they measure.
Orders is the number of orders that were place in a given period.
Total Sales is Net Sales + Shipping and Taxes
Net Sales is Total Sales minus Shipping and Taxes
Average Order Value is Total sales / Number of Orders
Ordered Items is the Number of items that were ordered in a given period
Customers is the number of customers in a given period
1. Orders By
In this module you can see all of your orders listed out by various aspects. The possibilites are not endless (just imagine how cool that would be) but surely you can find something for your liking.
Breakdown by:
Sales Channel
Marketing Channel
Shipping Country
Customer Group
and lots more
KPIs present
Orders, Total sales, Net sales, AOV, Items (same as ordered items), Customers are explained in the previous chapter.
2. Item Count Distribution
Here you can see the number of items per order in a given period, visualized by a lovely chart. Not much more to explain, let's check it out.
KPIs present
Items in order - Each column is representing a number, which number of items the orders contained.
Number of orders - The height of the columns are representing the number of orders that contained the respective number of items.
3. Order Value Distribution
Pretty similar to the 2. module, but here you can see how many orders you have in each range.
KPIs present
Order total - Each column shows a range, in which your orders are falling into.
Number of orders - The height of the columns are representing the number of orders that are in the range of revenue shown below the chart
4. Order Time Heatmap
This module shows you how your orders spread out throughout each hour of each day of the week. Could be useful for you to plan any events on your sight, based on these pieces of information.
5. Top Coupons
Here you can see your coupons performances. If you click on any of the coupons, you get a list of the orders which used that specific coupon.
KPIs present
Orders with coupon - The total number of orders where the customers used a coupon
Average discount - The average of the discounts your customers used by coupons
Total discount - The total amount of discount given by coupons.
Coupon - The name of the coupon
Orders - The number of orders that used the coupon
Average discount - The average discount value from the orders that used the coupon
AOV - The average order value of the orders that used the coupon
Total sales - The total amount of money coming from the orders that used the coupon. Total sales equals the Net sales plus shipping and taxes
If you have any questions or concerns feel free to reach out to our wonderful Support Team by using the purple icon in the bottom right corner.