Demographics and Interest Reports make Age, Gender and Interest data available, so that you can understand better who your users are.

Log in to your Google Analytics account, and go to Admin settings, then go to Property Settings.

In your Property Settings just turn on the Enable Demographics and Interest Reports and click on save.

With this tracking you will understand the type of people that are visiting your site and will tell you if your efforts to market to your target audience are working or not.

Once you do this, you’ll be able to access data such as:

User ages

User genders

Affinity categories that take into consideration user lifestyles

Other categories that expand on affinity categories and are based on the content users consume.

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