Advice and answers from the Conversific Team

Written by Szonja Lakatos

How to use your Mobile Report?


Back in 2010, Eric Schmidt, the CEO of Google put forward that designers should follow the “mobile first” rule in product design. What does “mobile first design” mean?

As the name suggests, it means that we start the product design from the mobile end which has more restrictions, then expand its features to create a tablet or desktop version.

If your store is not performing well on mobile, it will correlate with your SEO, Facebook and any other marketing channel's efficiency, and you'll constantly lose money.

Main Dashboard

KPIs present

  1. Sessions represent the number of visits (not visitors) using mobile/tablet to visit your store.
  2. Revenue is the amount of money your customers have paid you in the given time frame visiting you from mobile, desktop and/or tablet.
  3. Mobile sessions is the rate of sessions from mobile devices/tablets in the given period
  4. Conversion Rate is the percentage of the visitors who became customers vs. all of the visitors using mobile/tablet.
  5. Orders represent successful transaction made by customers visiting your site from mobile or tablet devices.
  6. Average Order Value (AOV) is the average value of all of the orders made in the given time frame from mobile/tablet devices.

1. Mobile Performance Breakdown

KPIs present

  1. Sessions represent the number of visits (not visitors) using mobile to visit your store. You can see the breakdown for mobile, desktop and tablet sessions.
  2. Sessions % shows you the sessions ratio broken down for mobile, desktop and tablet devices.
  3. Revenue is the amount of money your customers have paid you in the given time frame visiting you from mobile, desktop and/or tablet.
  4. Revenue Share shows you how revenue coming from customer visiting you from different devices compares to each other as a percentage/ratio.
  5. Conversion Rate is the percentage of the visitors who became customers vs. all of the visitors using mobile, desktop and/or tablet.
  6. Orders represent successful transaction amde by customers visiting your site from mobile, desktop or tablet devices.
  7. Average Order Value (AOV) is the average value of all of the orders made in the given time frame.
  8. Bounce Rate is the percentage of visitors leaving your site immediately after entering (landing) at your domain on one of your pages. It can indicate if there's something wrong with your mobile experience.

2. Mobile Devices

Here you can see the top mobile devices (sorted by sessions) people use to visit your store.

If you see that there are lots of sessions coming from some of the devices, but a low conversion rate, it's a great opportunity to check your site's design looking for flaws for this device.

KPIs present

  1. Device is the mobile device people used to visit your site
  2. Sessions represent the number of visits (not visitors) using a specific mobile device to visit your store.
  3. Revenue is the amount of money your customers have paid you in the given time frame visiting you from a specific mobile device.
  4. Bounce Rate is the percentage of visitors leaving your site immediately after entering (landing) at your domain on one of your pages. It can indicate if there's something not optimally working for a specific mobile device.
  5. Conversion Rate is the percentage of the visitors (using mobile) who became customers vs. all of the visitors (using mobile) broken down by mobile device types.

3. Top Mobile Landing Pages

This is a dynamic (meaning you can order it with a click) list containing the landing pages generating the most traffic for your website coming from a mobile device.

You can analyze these entry points by clicking on the 'Show all' button and see where you are losing valuable visitors/leads.

The most important thing to look for is landing pages with higher than average bounce rate.

KPIs present

  1. Mobile Landing Pages is a page your visitors used to enter to your domain. (This is a first entry point for your audience so these are quite important). 
  2. Sessions represent the number of visits (not visitors) using a specific mobile device to visit your store.
  3. Revenue - see in the previous sections. 
  4. Conversion Rate - see in the previous sections.
  5. Bounce Rate - see in the previous sections. 
  6. Desktop Bounce Rate is the bounce rate of the desktop versions of your pages.
  7. Bounce Rate Difference represents the difference between desktop and mobile landing pages' bounce rates as a percentage. You can use it to discover if one of your landing pages' mobile version is not optimal. (It's important to understand that this is not about responsivity it's more about the experience is not the same on mobile.)

If you have any questions or concerns feel free to reach out to the Support Team by using the purple icon in the bottom right corner.

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