Advice and answers from the Conversific Team

Written by Szonja Lakatos

How to use your Onsite Search Report?


Onsite search or internal search, is a critical yet underrated topic in the search industry.

Around 84% of companies do not optimize for onsite search therefor missing out on tons of potential sales especially if they have loads and loads of products and product variants.

If that's you definitely keep reading.

Main Dashboard

KPIs present

  1. Sessions with Site Search is the number of sessions with at least 1 onsite search
  2. Sales of Sessions with Site Search is the total revenue coming from customers who used onsite search in the time period you look at
  3. % of Sessions with Site Search shows the percentage of sessions with at least 1 onsite search compared to all of the sessions during the time period you chose to examine
  4. Total Unique Searches is the total amount of onsite searches initiated during the time period you examine
  5. Search Exits represents the percentage of onsite searches resulting with an exit/leaving of your site (instead of a successful purchase) compared to all of the onsite searches in the time period you look at
  6. Avg Search Depth or Average Search Depth is the number of unique pages people visited on an average after making an onsite search

1. ONSITE SEARCH PERFORMANCE

KPIs present

  1. Revenue is the money your customers have paid you in the given time frame. You can see it divided by channels in this report. 
  2. Session is basically a visit. A unique visitor can have more visits. These visitors came only from organic sources. 
  3. Orders represent the number of orders that were place in a given period.
  4. Average Order Value (AOV) is the average value of all of the orders made in the given time frame.
  5. Conversion Rate is the percentage of the organic visitors who became customers vs. all of the visitors.
  6. Session Value is the average amount of money a single session / visit means for your site. This is a calculated metric, so you won't actually receive money after every individual visit. It is derived from all of your revenue vs all of your sessions for a specific channel. Let's say you had 10 000 visitors in March and you generated 5000$ in March. This means that your average session value is going to be 50 Cents. But you won't receive 50 Cents after every single visit, rather 2000 visitors won't buy anything but the 2001st is going to spend 1000$ in your store.
  7. Bounce Rate is the percentage of visitors landing at one of your sites and navigating away from the site to outside of your domain after viewing only the page they've landed at and made an onsite search.

2. TOP KEYWORDS

KPIs present

  1. Keyword is the phrase people searched for on your site
  2. Total Unique Searches is the total amount of onsite searches initiated during the time period you examine for the corresponding keyword
  3. % of Searches is the ratio of the searches of this specific keyword comapred to all onsite searches
  4. Pageviews / Search represents the average of how many pages have been visited after the search for this specific keyword has been made
  5. Search Exit Rate shows how many searches ended with a leaving of your site compared to all of the searches made proportionally

3. TOP START PAGES

KPIs present

  1. Start Page is the web page (identified by a URL) where the onsite search started from
  2. Total Unique Searches is the total amount of onsite searches initiated during the time period you examine from the corresponding page
  3. Main Search Term is the phrase or keyword people usually search for while on this specific page
  4. Pageviews / Search represents the average of how many pages havebeen visited after a search has been initiated while the visitor being on this specific site
  5. Search Exit Rate shows how many searches ended with a leaving of your site compared to all of the searches made proportionally


If you have any questions or concerns feel free to reach out to the Support Team by using the purple icon in the bottom right corner.

Categories: